Korea Social Network Services Operator Association was established in 2016 with goals to make sound social networking culture and to protect rights and interests of its members. The association organizes seminars quarterly, carries out market research and policy development, promotes member companies, and gathers opinions for improvement.

Due to the pandemic, all of these events are held or run online at the moment. It is a good example that the association recently has introduced a special tab of SNS hot sellers on the Kakao Talk Deal to which the member companies of the association are linked to the platform.

"I reckon that live commerce will be the next choice of the way people buying goods. This is because more and more young people tend to have exciting experience when purchasing goods rather than just press the finger to order. It is noteworthy that they are familiar with mobiles devices and live broadcasting platforms such as Youtube. And I think clothes as well as simple meal will make a hit first in the live commerce market as South Korea is seeing a rapidly increasing number of people living alone" says Baek Un-sup, the association president.

In the discussion room of the association's homepage, member companies exchange opinions and bring up suggestions for better selling, marketing and e-commerce platforms. Backing this up, the association updates news on the homepage alongside issuing card news on a regular basis.

▲ Korea Social Network Services Operator Association / President Baek Un-sup

"Currently, we are working on introducing video meetings and seminars by making the most of our Youtube channel as the pandemic seems to be persistent. Korea Social Network Services Operator Association is not only for member companies already registered but also for those who are preparing to start a business sooner or later."

Meanwhile, with a good will to help those who were hit hard by the pandemic, the association rolled up sleeves and has actively engaged in charity through or in cooperation with various charity organizations: Miral, Single Parent Children's Welfare Association, Korea Unwed Mother's Families Association and ChildFund Korea. PowerKorea.