▲ Tirenara / CEO Noh Jae-young

Tires are one important part of a vehicle that rolls the vehicle and the driver to a desired destination. However, since the driver is riding inside, tires are often left out of the driver’s attention. Exports say that untimely change of tires or wrong tires can cause serious damages to the vehicle and sometimes to an accident. 

“Tires are a sensitive part of a vehicle and easily influenced by weather, temperature and the habit of the driver. It affects quality of ride, steering mechanism and above all fuel efficiency. In other words, regular check-up is a must for all car drivers” says Noh Jae-young, CEO of Tirenara.

Opened in 2001, Tirenara has made a strong presence in the field with all-in-one and all-about tire solutions from distribution and selling of almost all tire brands to maintenance. The cars receiving services at Tirenara are automatically registered into its data base to conveniently let the drivers know when the time for check-up or change is near. 

Tirenara is a Michelin certified tire service center that has kept the top Michelin seller for the last 10 years in South Korea through 12 directly managed centers and 1,500 membership centers nationwide. One of the reasons of this is that those who purchase Michelin at Tirenara are given a luxury travel carrier and those who have a problem with the tire within 100 days are given a 100 damage care free voucher.

“Our tire experts are proud to have had extensive knowledge and technique in the field. In fact, Tirenara is an official Porsche tire fitter at the World Rally Championship. What is more? We played the fitter for Porsche Club Korea, Ferrari Club Korea, m Club Korea and Lotus Club Korea at the AMG Everland Speedway Track Day held last year” says Noh.

At Tirenara, all deals and transactions including distribution are transparently recorded and managed through ERP (Enterprise Resource Management). Each product comes with a serial number and all sell-in and sell-out products are transparently and professionally managed. 

“We also run a simulation for each vehicle of our clients to bring up optimum tire solutions through technological analysis on the model of the vehicle and the driving habit of the driver.”

As for the plan in the year 2021, CEO Noh is ambitiously working on launching a franchise in earnest so that more drivers can benefit from Tirenara’s excellent services and solutions. PowerKorea