Seasoning is an essential part of cooking. You can process your own ingredients to make stock and enhance the flavor, but it’s too time-consuming and expensive. Especially now that more and more people are living alone, various seasoning products have been developed and used in cooking, but most of them use only MSG, which makes food taste simple and artificial. Therefore, more and more people are looking for seasonings that can bring out the natural flavors and textures of the ingredients. 

Wellbeing Goosida enhances the taste of food with the natural taste of dried pollack

Founded in 1991 in Yongdae-ri, the home of dried pollack, Bukseorak is a company that developed ‘Wellbeing Gusida’, a complex seasoning food made by processing pollack and has secured an export channel. Dried pollack is a product made by exposing pollack to the cold winter sea breeze and drying it by repeatedly freezing and thawing in the process. The process of freezing, melting, and drying creates a soft texture, activates flavor changes unique to dried fish, and releases various active ingredients. To make dried pollack delicious, the pollack must be frozen the moment it is hung to prevent the nutrients and flavor of the meat from escaping along with the water, so the temperature must be very low. The midday sun must thaw the pollack, and then freezing and thawing must be repeated more than 20 times.

During this process, good wind must pass through. Yongdaeri is an area that meets all of these difficult conditions in the winter, and this is a big reason why Yongdae is considered the home of dried pollack. Bukseorak developed ‘Wellbeing Gusida’, which enhances the taste of other foods with the natural taste of Yongdaeri dried pollack. Wellbeing Gusida is a product made with dried pollack powder and various vegetable seasonings as a base, preserving the taste of the raw ingredients while adding umami. The bones and flesh are what give the dish its light, savory flavor, so the fins and gills are removed and trimmed by hand, as they can make the dish bitter. Afterwards, the pollack is roasted at a high temperature to add a savory taste and is made into a fine powder. Then, various vegetable-based flavoring ingredients are mixed into it to form a liquid form. To make it easier to use, the company uses an air spray method to slowly transform it from a liquid state into small granules over a long period of time, and then releases it in hygienic packaging. 

No MSG, synthetic additives or coloring

It is now well known that most artificial seasonings, such as MSG, are not harmful, but the reason many people are reluctant to use seasonings is the artificial umami taste they feel. Common synthetic seasonings mainly contain ingredients that only produce a savory taste, such as monosodium glutamate. As a result, the taste of the original ingredients is ignored, and different foods often end up with the same taste. Wellbeing Gusida makes food delicious through the unique rich umami flavor of dried pollack, in the same way as the traditional method of making broth that matches the food to create umami flavor. This preserves the taste of the raw ingredients of the dish, and does not contain any MSG, synthetic additives, or coloring agents. As the original liquid raw material is made into granules using the air spray method, it easily dissolves and dissolves in cold water, so it can be used in soups, stews, and steamed dishes, as well as porridge and pancakes, and can also be used when making kimchi. The company recently developed Honggae Goosida using red crab. This product is made with a base of red crab powder and various vegetable seasonings to preserve the taste of the raw ingredients while adding richness. No chemical seasonings have been added. The company also develops and manufactures a variety of specialty products, such as bellflower root, in locations where HACCP certification is applied. These products received great response both domestically and overseas, and won the grand prize at the 2019 GTI Expo International Trade & Investment.