Gwabagi (twisted bread sticks) has been a favorite snack for a long time, but its popularity has been waning due to the fact that it is fried and therefore unhealthy and indigestible. However, there is a franchise that specializes in gwabagi loved by everyone because it makes stomach comfortable and does not smell like oil even if you leave it for a long time.

Chewy and flavorful even the next day

Golden ratio of ingredients and oil

Dongchundang Gwabagi (CEO Cho Jin-Sung) makes gwabagi that are crispy on the outside, chewy and soft inside, and have a sweet taste in your mouth even without sugar. It tastes delicious and digests well, is not oily or salty, and even though it contains glutinous rice, it doesn’t get tough when it cools down and remains chewy and soft the next day. Instead of wheat flour, the company uses grains, glutinous rice, and corn flour, which are mixed in the golden ratio to make the dough, and the high proportion of glutinous rice makes it aromatic and delicious.  “We are using glutinous rice from Hampyeong, Jeollanam-do, which is one of the best in the nation” says Cho.

The production is done with a golden ratio of ingredients and oil. Because gwabagi is fried, some people complain of bloating. Therefore, the company uses a golden ratio of sunflower oil and canola oil instead of soybean oil, which is often used by other companies, and fries them at the most appropriate temperature. The company also uses a feeder fryer, which uses a boiling mixture of water and oil to settle out frying byproducts, keeping the oil clean, while reducing the amount of oil vapor and making it easier to control the temperature to avoid over-frying. The result is a less oily that is not too greasy and does not cause discomfort when eaten.

Developing a diverse menu to stay ahead of the competition

Interior that attracts a younger crowd

Dongchundang Gwabagi does not use sugar and has a long history of honest proportions and recipes. The company has also developed a special menu that mixes different ingredients in the dough. The company has developed automated machinery specifically for its glutinous rice donut menu to improve efficiency and enhance quality, and its hot dogs use a thin crust obtained during the glutinous rice donut manufacturing process, resulting in a rich flavor and no oily or salty smell.

The company is opening franchise stores with cafe interiors to attract younger customers. Paper bags are often used as packaging, but the company managed to create an image of sophisticated gift box packaging that does not lose its flavor as it cools. The company is continuing to grow through thorough management, menu development, and an image that appeals to young people, and is planning to expand into overseas markets.